The customer for this project was Office Shoes, part of the Offspring group, known for their seven existing stores across the UK. The project revolved around the opening of a new Office Shoes store in Kings Cross. The objective was to collaborate with their internal design team to brand the new store during its interior fitting-out period, which spanned two weeks.
The brief entailed working closely with the internal design team within a tight timeframe to brand the store while the interior fittings were underway. The deliverable involved producing and installing vinyl graphics with a matte laminate to achieve a sleek, satin look. The installation task was particularly challenging due to restrictions on using mobile towers or ladders. The work had to be executed using access equipment during restricted night-time hours. The primary task was to cover the store’s five-and-a-half-meter-high windows, approximately six in total, to block off the area while the fit-out was in progress.