The reinvigoration of Sky Studios at The O2 pivoted on landscape and portrait LED screens, supplemented by a ticker screen, meticulously managed by sophisticated LED controllers and solid-state media players. The intricately designed LED logo, in tandem with landscape and portrait LED screens, heralded the dawn of an innovative digital branding scheme, epitomizing Sky’s dynamic and adaptable content strategy.
LED Logo Design and Implementation
The pioneering LED logo utilized a novel approach, employing around 600 custom 80mm x 80mm LED tiles, magnetically attached within a steel frame to create a large, custom-shaped high-quality video screen. A custom firmware on Novastar A8 scan cards enabled content creation within a standard 1920 x 1080 workspace, streamlining content management without the need for content segmentation.
LED Screens and Processing
The expansive digital branding scheme included landscape and portrait LED screens (5m x 2.81m, 2.6mm pixel pitch) and a linear news-ticker screen (12m x 562mm). Four Novastar MCTRL R5 LED Controllers, offering 4k x 1k input resolution and input rotation within a 1U rack size, managed LED processing. Additionally, four Brightsign XT1144 solid-state media players facilitated robust content playout and remote content management.
The successful evolution of Sky Studios into a dynamic digital sanctuary underscores Media Powerhouse’s adeptness in seamlessly integrating cutting-edge LED technology into architectural designs. This transformative project not only highlights their prowess in meeting multifaceted challenges but also showcases their ability to deliver groundbreaking LED solutions and dynamic content management systems. The reimagined Sky Studios represents not just a technological upgrade but an epitome of Sky’s futuristic media ambitions, setting a remarkable precedent in merging innovative branding with avant-garde technology within a dynamic entertainment space.