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Honda Civic launched at Frankfurt Motor Show

We were asked by Amplify to assist in designing a reveal for the new Honda Civic as part of the Frankfurt Motor Show. The car was to be unveiled at the Honda pre-show party in the Kameha Suite, formally the original Alliance building in the city.

With limited space for the car and audience we suspended the car vertically within the atrium and combined the silk reveal with the car moving in to a horizontal viewing position.

Careful consideration had to be given to the attachments to the car and restraining the chassis when we moved it, especially as the location it was suspended in was also the main route into the party for the guests!