Uniting Our Services: An Impactful Gender Pain Gap Activation.

Combining Expertise for Attention Grabbing Activations

The Nurofen Gender Pain Gap activation ‘See My Pain’, created in partnership with Momentum Worldwide and McCann London, took an innovative approach to highlight disparities in women’s health and pain perception. The campaign required an impactful and visually commanding public display, and Media Powerhouse brought together our expertise in Audio Visual technology, Creative Print, and Scenic services to transform this vision into reality.

Addressing the Gender Pain Gap with Creativity 

The Gender Pain Gap is a pressing issue, illustrating the inequality in how women’s pain is perceived compared to men’s. The challenge for this campaign was to transform this insight into an installation that would be impossible to ignore. The goal was to engage the public, encourage reflection, and spur conversations. 

Media Powerhouse helped make this vision possible by combining scenic fabrication, creative print, and AV support into a cohesive, visually compelling experience. The centrepiece, a giant Nurofen pill pack, became the perfect symbol for the campaign, representing the ongoing challenges faced by women when it comes to healthcare equality.  

The message, according to the campaign, was powerful: “Two-thirds of women feel their pain is not taken as seriously as men’s pain, resulting in a significant disparity in pain management and overall health outcomes.” It was crucial that every element of the installation underscored this message.

The installation’s digital display attracts onlookers, featuring an LED wall with impactful statements to engage the public.

How Our Services Brought the Campaign to Life 

Scenic Design: Building A Striking Centrepiece 

At the heart of the campaign was the giant Nurofen pill pack, a striking physical symbol designed to catch the public’s eye. Our scenic division, Chiswick Scenery Company, brought their experience in set construction to the table, ensuring the piece was both structurally sound and visually eye-catching.  

Our scenic fabrication team used quality materials to make sure that the giant blister pack could withstand interactions with the public while retaining a polished and professional appearance. The precision of the design, from the structure’s imposing size to its recognisable elements, was key to ensuring the piece connected emotionally with those who saw it. The aim was to create a bold and accessible representation that conveyed the urgency of the Gender Pain Gap in a tangible way. 

AV Technology: Sharpening Impact with Digital Signage

To enhance engagement and provide meaningful context, an LED wall was integrated into the installation. Positioned inside the blister pack, the LED wall played a vital role in conveying the message of the Gender Pain Gap. Using a ROE BQ3.9mm ground-stacked LED wall, the display was built on a slant to ensure the gradient of pixels matched the angle of the sticker on the front of the box. This precise alignment helped create a visual effect that tied the digital content to the physical installation. 

The LED wall shared key facts and statistics, giving audiences impactful data in an eye-catching format. This element transformed the installation from a static object to an active storytelling piece. Built in just one day, this fusion of physical design with digital storytelling created an impactful and effective experience that made passers-by stop and think about the messaging. 

Creative Print: Delivering Consistent Messaging 

Printed graphics also played a vital role in conveying the campaign’s message. Our print production house, The Creative Place, handled theses elements, which included large-format graphics integral to the installation’s overall effect whilst ensuring the distinctive Nurofen branding was clear and immediately recognisable. 

The use of these branded visuals and key statements helped bring the campaign to life in a cohesive and impactful way, with the printed components enhancing the emotional connection while delivering the core message clearly. 

The activation also featured large-scale printed graphics with the distinct Nurofen red branding, designed to own and draw attention to the messaging.

A Unified Project Management Approach 

One of our core strengths at Media Powerhouse is the ability to deliver complete project management across our multiple disciplines. In this instance, this approach ensured consistency across all aspects of the project, minimised the complexity of managing multiple suppliers, and helped streamline the delivery process for Momentum Worldwide & McCann London.  

Why Media Powerhouse is the Right Partner for Agency Activations 

The Nurofen ‘See My Pain’, activation highlights the strength of Media Powerhouse’s combined services. By bringing scenic design, creative print, and AV technology together, we delivered an activation that effectively conveyed the message and engaged the public. Agencies like Momentum Worldwide and McCann London trust Media Powerhouse to handle every aspect of a project in unison, ensuring quality, consistency, and reliability. Our combination of creativity and technical skill allows us to support campaigns that grab attention and communicate your message effectively. 

Contact us today to discover how our unique combination of skills can bring your next campaign to life, ensuring your message reaches your audience with maximum impact.